Spanish child abuse foundation invents the most brilliant anti-child abuse billboard ever
Created for the ANAR Foundation (Aid to Children and Adolescents at Risk), this street poster uses lenticular lensing to show one message to adults and another message to children 10 years or younger at 5’4” or shorter. This way, if children are being abused by their parents and they don’t know where to turn, the poster shows them a “secret” message that their taller parents or guardians wouldn’t see. Brilliant.
This is genius.